Our eCommerce Audit List
General
- Log search queries and connect them to the right product. Show alternatives or acquire
- Each button, action give immediate feedback to the customer
- Show feedback after the action done
- Show clear value proposition above the fold
- Customer can reach the support easily
Homepage
- Show product range
- Show clear value proposition above the fold
- Personalize homepage content
- Build Trust: Showing Trustpilot, Google Reviews, etc. People might not trust DTC site's review system.
Navigation & Header
- Parent categories clickable
- Make new and sale prominent on the nav bar. Don't hide them behind click.
- Show popular filters as a sub-category
- Show all subcategories on mega menu
- Customer should easily contact with you and send a request
- Show your stores if you sell most of your products offline
- SEARCH: Make search box prominent if you have many products.
- SEARCH: Use autocomplete
- SEARCH: show history
- Show popular categories or products on zero result page and 404 pages
- CART: Show content on cart section instead of just saying: You don't have product in card
Copy
- Differentiate CTA copy for the first time visitor and loyal customer
- Try to avoid from the words that your audience won't understand. Careful using jargons
Site Health
- Checking if there is a broken links
Product Listing
- Show "new", "sale", "trend", etc. product badge placed on visual indicators
- Indicate different variations on the product box
- Indicate different variations on the product box
Product Listing
- Showing Images on reviews can increase visitor trust on DTC sites.
- Showing bad reviews and make it easily findable can increase user trust
Avarage Order Value
- Creating bundle products
- Offer free shipping on some level of threshold
Brand Awareness and Joy
- Use animation to add some character and joy
- Funny 404 Page
- Funny 404 Page
- Using proper fonts for your brand
Legal
- GDPR: Use Local fonts instead of rely on Google in Europe due to German court judgment
Security
- Close the XMLRPC ports
- Hide administrators names
- Hide wp-admin url from public access
- Recaptcha for login panel
- CDN Cloudflare to protect from BruteForce attack