Our eCommerce Audit List
General
- Log search queries and connect them to the right product. Show alternatives or acquire
- Each button, action give immediate feedback to the customer
- Show feedback after the action done
- Show clear value proposition above the fold
- Customer can reach the support easily
- Don't divert your traffic to your social media sites. Don't make your Instagram feeds clickable if your users really doesn't need it.
- Present options for those people who don't have any preference
Design
- Visual Hierarchy and Website Layout to Emphasize Your Message
Homepage
- Show product range
- Show clear value proposition above the fold
- Personalize homepage content
- Build Trust: Showing Trustpilot, Google Reviews, etc. People might not trust DTC site's review system.
Navigation & Header
- Parent categories clickable
- Show popular filters as a sub-category
- Show all subcategories on mega menu
- Make new and sale prominent on the nav bar. Don't hide them behind click.
- Show breadcrumb on product page, and show it on the category page if needed
- How it works menu needed if your service is unique
- Customer should easily contact with you and send a request
- Show your stores if you sell most of your products offline
- SEARCH: Make search box prominent if you have many products.
- FAQ page need to be created
- SEARCH: Use autocomplete
- SEARCH: show history
- Show popular categories or products on zero result page and 404 pages
- CART: Show content on cart section instead of just saying: You don't have product in card
Copy
- Differentiate CTA copy for the first time visitor and loyal customer
- Try to avoid from the words that your audience won't understand. Careful using jargons
- Prefer to use more descriptive links: Instead of Shop Now: use Browse 1.200 X products. Instead of Download file use Download Our Catalog File
Site Health
- Checking if there is a broken links
Product Listing
- Show "new", "sale", "trend", etc. product badge placed on visual indicators
- Indicate different variations on the product box
- Don't use intermediary page
Product Page
- Make the benefits visible
- Show installments options in advance
- Showing Images on reviews can increase visitor trust on DTC sites.
- Showing bad reviews and make it easily findable can increase user trust
- Use advantage of Rich Snippets
- Physical Store: Show phone number for out of stock products instead of notify me feature
- Use advantage of Rich Snippets
Avarage Order Value
- Creating bundle products
- Offer free shipping on some level of threshold
Brand Awareness and Joy
- Use animation to add some character and joy
- Funny 404 Page
- Using proper fonts for your brand
Legal
- GDPR: Use Local fonts instead of rely on Google in Europe due to German court judgment
Accessibility
- Use big checkbox to make it usable for customers
Security
- Close the XMLRPC ports
- Hide administrators names
- Hide wp-admin url from public access
- Recaptcha for login panel
- CDN Cloudflare to protect from BruteForce attack
Analysing & Audit Tools
- Microsoft Clarity
- Hotjar (Free & Paid)
- Hide wp-admin url from public access
- Ahref.com (Paid)
- Search console
- mywebaudit.com
- Google Analytics